`Sonar` reached 1,400+ signups and $2K revenue after shifting from X to Reddit
X brought one early customer, then stalled. Reddit became the working channel; useful as a small, concrete channel-testing lesson.
- First 2 months on
Xproduced 1 customer and then no traction, so early signal was too thin to keep betting on one channel. - After switching to Reddit marketing,
Sonarreached 1,400+ signups, 10 payouts, and $2K total revenue over roughly a year. - Marketing stopped in December, yet revenue held around $100/month; not scale, but enough retention to validate demand.
- The product itself mines conversations for pain points and generates ideas, so the founder later turned the learned channel into
Karmo, a Reddit marketing tool.