`Ghost` Adds Gift Subscriptions for Paid Memberships

Paid members can now buy subscriptions for others, turning loyal readers into a referral loop. Useful for newsletters and paid communities with a real fan base.

• —Gift subscriptions convert existing paid readers into a direct acquisition channel, not just repeat buyers.
• —The feature fits Ghost memberships where audience trust already exists; cold-start products will see limited lift.
• —Best use case: year-end promos, cohort launches, and premium content bundles where gifting feels natural.