A 1-hour email automation turned a flower shop into a repeat-sales engine

A simple workflow automation setup converted forgotten dates into timely reminders. The lever was not AI; it was clean customer data plus post-sale timing.

• —The shop had a notebook-based follow-up flow; moving dates into a spreadsheet made birthdays and anniversaries actionable.
• —Only 20 minutes went into automation logic, while the bigger bottleneck was 40 minutes of spreadsheet cleanup.
• —Attributed repeat orders hit $18k in three months. Small local businesses still have high-ROI gaps around retention.
• —The reusable pattern is clear: capture event dates, trigger reminders before intent peaks, and measure repeat purchase attribution.