#0829
`Aikido` Reached **$40M+ ARR** with Product-Led Security Growth
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AikidoSecurity SaaS — PLG-led path to fast ARR growth
Security usually needs enterprise sales. A self-serve path still reached serious ARR, making PLG worth testing even in trust-heavy B2B.
Aikidocrossed $40M+ ARR in 3.5 years. The useful signal is not unicorn scale, but PLG working in a sales-heavy category.- Cybersecurity buyers normally expect calls, demos, and procurement. Reducing that friction can become the wedge, not just a UX nicety.
- The pattern fits developer-facing B2B: clear onboarding, fast value proof, and pricing that lets teams start before formal sales.
Source: productled.com/blog/no-sales-call-required-roeland-delruRead original →