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Thu, May 281 dispatches

#0829
#0829ASO & growth RevenueCat Blog2 days ago
RevenueCat: missed reactivation leaves churn recovery on the table
60radar
RevenueCatSubscription SaaS — unifies app billing and entitlements
Win-back only pays off when billing, targeting, and offer paths are ready before users return. Treat churn as a recoverable segment, not a dead cohort.
- The supplied body is brief, but the title gives the signal: 20% of churned users can return when reactivation is handled deliberately.
- RevenueCat frames reactivation as an operating setup problem: entitlement state, paywall routing, and campaign measurement must already work.
- Best fit is subscription apps with enough churn volume to segment past users. One-off apps or tiny cohorts get limited lift.
Source: www.revenuecat.com/blog/growth/20-of-your-churned-users-Read original →
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FIG-8291:1

Wed, May 272 dispatches

#0828
#0828Indie business RevenueCat Blog3 days ago
Trust-First Subscription Growth: **68% Trial CVR** After Rejecting $500k in Brand Deals
80radar
A prenatal and postnatal fitness app reached 1M+ users without lead magnets or metric-led growth. Trust beat short-term monetization; subscription funnels should start from credibility.
- Rejecting $500k/year in brand deals protected user trust. The lesson is revenue restraint can raise subscription conversion quality.
- Growth reached 1M+ users without lead magnets or a free-trial-first playbook. Community trust can outperform generic funnel hacks.
- A 68% trial CVR is the signal, not the whole strategy. Conversion came after audience fit, product promise, and monetization discipline aligned.
Source: www.revenuecat.com/blog/growth/nancy-anderson-natal-sub-Read original →
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#0827
#0827ASO & growth RevenueCat Blog4 days ago
How to Build a One-Person UA System for Paid Campaigns
50radar
A compact paid acquisition playbook distilled from 7 years and 125 apps. Useful if UA needs process, not headcount.
- The source signal is broad: 125 apps over 7 years, so the value is pattern extraction rather than one-off campaign luck.
- The focus is paid campaigns without a team. That points to repeatable UA loops, budget control, and measurement discipline.
- RevenueCat’s angle likely fits subscription apps best. Stronger for mobile funnels than generic SaaS demand gen.
Source: www.revenuecat.com/blog/growth/how-to-build-a-ua-system-Read original →
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Sat, May 231 dispatches

#0826
#0826Infra & SaaS RevenueCat Bloglast week
RevenueCat launches `AI Toolkit` for subscription setup
60radar
RevenueCat AI ToolkitSubscription setup toolkit — starts setup inside coding assistants
Subscription setup can now start inside an AI coding assistant. Useful when billing plumbing is the bottleneck, but scope is still narrow from the available details.
- The stated job is simple: set up subscriptions from an AI coding assistant, reducing context switching around billing setup.
- RevenueCat stays the billing backend; the new surface is the assistant workflow, not a separate payment provider.
- Available detail is thin: no pricing, supported assistants, or platform list. Treat as worth checking, not a migration trigger.
Source: www.revenuecat.com/blog/company/ai-toolkit/Read original →
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Wed, May 202 dispatches

#0825
#0825Infra & SaaS RevenueCat Blog2 weeks ago
`Google Play Billing Library` `9.0`, billing and console updates from I/O 2026
80radar
Google Play Billing LibraryAndroid billing library — Google Play in-app purchase integration
Billing, analytics, protection, and Play Console all moved at once. Android subscription code should be reviewed now, not after a build rejection.
- Play Billing Library 9.0.0 is a major version, so billing code deserves a compatibility pass before the next Android release.
- The update bundle includes AI, Play Console, analytics, and protection changes. Store operations are expanding beyond payment integration.
- RevenueCat coverage matters because it usually translates Google Play billing changes into SDK and migration impact.
- Apps with Android subscriptions should watch RevenueCat and Google timelines together. Late migration turns into release risk.
Source: www.revenuecat.com/blog/engineering/play-billing-v9/Read original →
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#0824
#0824ASO & growth RevenueCat Blog2 weeks ago
`Mimo` Lifted Customer LTV by 65% by Avoiding Single-Metric Funnel Tweaks
60radar
MimoEducation app — case study for 65% higher customer LTV
Single-metric optimization can create false wins in subscription funnels. Track LTV-level impact before shipping changes.
- Mimo reports 65% higher customer LTV; the useful takeaway is measuring monetization impact, not just step-level conversion.
- Optimizing one funnel metric at a time can hide tradeoffs. A signup lift that hurts retention is not a win.
- For app funnels, pair experiment metrics with downstream LTV. Revenue, retention, and conversion need to move together.
Source: www.revenuecat.com/blog/growth/optimize-funnel-metrics-mRead original →
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Tue, May 191 dispatches

#0823
#0823Infra & SaaS RevenueCat Blog2 weeks ago
`RevenueCat` Adds Flexible Discounts for Web Billing
60radar
RevenueCatSubscription billing infra — unified app and web subscriptions
Web subscriptions can now use percentage discounts, promo codes, and win-back offers. Useful for churn recovery and price testing without wiring discount logic yourself.
- Percentage-off discounts and promo codes now apply to RevenueCat web subscribers, reducing custom billing work.
- Win-back offers target cancelled or lapsed users. That gives churn recovery a built-in path instead of ad hoc email-only campaigns.
- The scope is web billing, not App Store pricing. Best fit is a paid web checkout where discount tests can move quickly.
Source: www.revenuecat.com/blog/company/flexible-discounts-web-bRead original →
FIG-8231:1
60radar
FIG-8231:1

RevenueCat: missed reactivation leaves churn recovery on the table

Trust-First Subscription Growth: **68% Trial CVR** After Rejecting $500k in Brand Deals

How to Build a One-Person UA System for Paid Campaigns

RevenueCat launches `AI Toolkit` for subscription setup

`Google Play Billing Library` `9.0`, billing and console updates from I/O 2026

`Mimo` Lifted Customer LTV by 65% by Avoiding Single-Metric Funnel Tweaks

`RevenueCat` Adds Flexible Discounts for Web Billing

Trust-First Subscription Growth: 68% Trial CVR After Rejecting $500k in Brand Deals